Majed Rashad, Founder and CEO of NEXT LEVEL INTERNATIONAL, plays a pivotal role in shaping the business model of NEXT LEVEL, guiding its vision, formulating strategies, and devising effective approaches to address challenges. His focus lies in nurturing partnerships, establishing relationships, and providing expertise and knowledge to foster further development and success.
Majed holds a Bachelor’s degree in Financial Economics from King Saud University, KSA, and received additional education in Business Communication and Marketing Strategy from Intrax, San Diego, US, in 2011.
His journey began as a volunteer, collaborating with Hill & Knowlton and the Ministry of Energy during the OPEC summit in 2007 in Riyadh. This experience ignited his passion for the field, recognizing the event as a groundbreaking moment in the Saudi events scene. He saw the untapped potential in the industry, laying the foundation for his vision of NEXT LEVEL.
Majed later represented Richard Attias in Saudi Arabia, further fueling his passion for the field. Prior to co-founding Synergy and Co. and establishing NEXT LEVEL, he gained extensive experience across various sectors. Notably, he worked at Rotana Media Group from 2009 to 2012, assuming various responsibilities, including marketing and sales management.
From 2012 to 2015, he contributed to the Badir Program for Technology Incubators, overseeing the establishment and operation of the Saudi Business Incubators Network. His tenure as the Director of Communication at the National Industrial Cluster Program involved diverse projects, including the setup of public relations and the marketing department.
Preceding the establishment of NEXT LEVEL, Majed served as a Communications Consultant at King Abdulaziz City for Science and Technology (KACST) from 2015 to 2017. Within this role, he was part of a team of fifteen individuals working on KACST initiatives aligned with the 2030 vision, overseeing projects related to vision establishment.
In 2018, NEXT LEVEL was founded through the acquisition of an existing company. It was established with a vision of transformation, growth, and change. NEXT LEVEL introduced and applied international standards within the local context, integrating the culture, preferences, potentials, and ideas from their homeland. This unique approach gave rise to NEXT LEVEL’s distinctive outlook in the event management sector.
The NEXT LEVEL Family
NEXT LEVEL values precision. The company states, “We are accurate, we are precise.. Our secret lies in the details we mind and create. NEXT LEVEL is creative, always aspiring to not merely execute but to innovate. We value honesty and transparency, and we passionately hold onto these values as we move forward.”
NEXT LEVEL fosters a unique and inclusive culture where the company functions as one closely-knit family. Strong bonds among team members are celebrated, and a sense of unity is cultivated to ensure they operate harmoniously as a cohesive unit. The company places great importance on not only sharing work responsibilities but also sharing meals, festivities, and celebrations, creating a sense of togetherness.
At NEXT LEVEL, all achievements are recognized, and talents are supported. The company is dedicated to maintaining a comfortable and nurturing environment where values such as respect, professionalism, connectivity, and efficient communication take precedence simultaneously. This cultural foundation contributes to the overall success and well-being of the organization.
Thriving Amidst Adversity
Majed firmly believes that challenges serve as the gateway to learning, prosperity, and achievement. Embracing challenges, confronting difficulties, and ultimately overcoming them have been integral to his personal and professional growth. He views these challenges as the driving force behind his unique and enriching daily experiences.
NEXT LEVEL embarked on its journey at the onset of the COVID-19 pandemic, presenting an enormous challenge for an Event Management company. Despite this adversity, the team demonstrated remarkable creativity and resilience. They not only survived the crisis but also thrived by diversifying their business model. Within just one month, they expanded to include the NEXT LEVEL store, offering their own products such as stationery and gifts. They collaborated with various entities, including the Ministry of Health, to participate in nationwide health programs. Additionally, they played a significant role in the distribution of sanitizers and medical masks, becoming exclusive agents and distributors of leading European brands in this sector.
The journey’s struggles have, paradoxically, made it easy, amazing, and rewarding. Success, achieved as a team, has transformed each event into a distinct and memorable experience. Witnessing the happiness they create, the value they add, the relationships they build, and the joy they spread, Majed finds these moments deeply fulfilling. Celebrating these achievements with the NEXT LEVEL family amplifies the sense of accomplishment and underscores the rewarding nature of their journey.
Sharing Experiences and Connections
Majed holds a strong belief in the significance of physical office spaces for fostering collaboration and nurturing company culture. He considers it essential for employees to work together within the same physical workspace, where they can immerse themselves in a warm, friendly, and familiar environment that resembles a family atmosphere. According to him, this physical proximity enables employees to share their experiences, build meaningful relationships with colleagues, and actively engage in day-to-day activities. He sees this as a fundamental aspect of a company’s culture, one that breathes life into it and creates an intimate and vibrant atmosphere.
The Key to Achieving Success
Majed’s counsel to those setting sail on their professional journeys is to kickstart their careers as team members before setting their sights on entrepreneurship. He suggests gaining experience and acquiring skills by collaborating with someone who is knowledgeable and trustworthy before venturing into entrepreneurship. He emphasizes the importance of letting your passion be your compass, loving what you do, and allowing these genuine feelings to lead you in the right direction. This commitment to giving your best, both to yourself and to those around you, is a key factor in achieving success.
