Merit Incentives is a worldwide engagement and incentives technology firm with headquarters in Dubai and seven branches around the MENA region, APAC, and Europe. Julie Leblan is the founder and CEO of the company. She is a co-founder of Women in Incentives Network and one of Forbes’ 2022 Top 20 Women Behind Middle Eastern Tech Brands. In addition to being an active member of IMA Europe, IGCC, and IESP, Julie serves on the IMA Board. She splits her time between Dubai, United Arab Emirates, and Riyadh, Saudi Arabia.
With fifteen years of experience disrupting cutting-edge technology and strategic alliances, she is a serial entrepreneur. She established Merit, one of the GCC’s fastest-growing start-ups in the field of global engagement technology and solutions, and in 2021 she closed a $5 million USD Series A investment headed by Impact46 and TechInvest with GCC VCs.
Julie recently made the decision to develop the SaaS platforms Rewardsby.com and Giftcardsby.com in order to provide these reliable corporate software and solutions to SMEs.
About Merit Incentives
The Incentive Marketing Association Middle East, Africa & Asia Pacific (IMA MEAPAC) is a regional affiliate of the Incentive Marketing Association (IMA) worldwide, with headquarters located in the United States. The organization is committed to promoting brand loyalty among its clientele and workforce through the use of incentive and reward programs.
Its members include world-class providers of goods and services, including agency and loyalty marketing, consulting services, and employee perks and rewards like prepaid cards and gift cards.
In addition to offering frequent education and case studies from forward-thinking blue chip companies, the IMA MEAPAC offers excellent networking and educational opportunities.
In order to promote the success of incentive programs and further their advantages, Merit Incentives will work to raise public knowledge of their effectiveness and power.
