The goal of Family and Money MattersTM, founded by Elaine King, CFP®, is to enable families to achieve financial well-being by leveraging their human and financial potential. Creating workable family financial plans, she has been the family financial planner for more than 1,200 families and 100 multigenerational family businesses.
As a proponent of financial education, Elaine has taught more than 19,000 students virtually. She also created the first family financial program in Latin America and was the recipient of the Best Latin book award. She was listed as one of People Magazine’s Top 25 Influential Hispanic Women in 2017 and as one of Investopedia’s Top 10 Financial Advisors in 2023. Elaine is a columnist for US financial journals, a Forbes Advisor Board member, and has been featured in the Wall Street Journal, CNN, Telemundo, and Univision.
Elaine King has been highlighted in a number of high-profile publications and lists, including People en Español, 2020 Investopedia’s Top Financial Influential Advisors, and the exclusive list of the 25 Most Powerful Latina Women in the United States!
About Money Matters™
Elaine King created it in the United States in 2010, and it had its Latin American debut in Peru in 2013. The four pillars of the Family and Money Matters Institute are: Human, Intellectual, Financial, and Social.
The Institute works to improve families’ access to financial well-being by providing them with educational opportunities and economic stability.
Family & Money MattersTM is a leader in providing financial education in both English and Spanish to families of all ages. We impart the four money management techniques of prosperous families: SAVING, INVESTING, SHARING, and PLANNING.
Its goal is to raise awareness of the value of financial stability for Latin American families by encouraging businesses and other organizations to make educational investments in financial literacy.
The mission of Family & Money MattersTM is to be the premier organization in the Latin American community that promotes financial well-being.
