As the average life expectancy increases, as do the number and proportion of older people in most developed and developing countries, a central question is whether this population aging will be accompanied by sustained or improved health, an improving quality of life, and adequate social and economic resources.
Adults over the age of 65 will account for 20% of the US population by 2050. The fiscal and policy ramifications of this demographic transformation are two of the most significant difficulties that federal and state governments confront today. Our healthcare system, its financing sources, and American families will face significant strain as our population ages. A lack of personal savings for long-term care, combined with a fragmented and institutionally dependent delivery system, will endanger the health and quality of life of aging Americans. To handle the various chronic illnesses prevalent in this vulnerable population, our healthcare personnel will need to be retooled.
Dawn Maroney is considered not just as an industry specialist, but also as a pioneer in preparing health care firms for success in the hard Medicare, Medicaid, and disadvantaged sectors. Dawn Maroney is the President of Markets at Alignment Health, a tech-driven firm that promotes a new approach to elder care through its Medicare Advantage services. She is also the CEO of Alignment Health Plan.
Dawn is now in charge of Alignment Health Plan, where she oversees many areas of the health plan. These responsibilities include enhancing the experience for members, ensuring their continued engagement, fostering growth and expansion, devising sales strategies, creating new products, ensuring compliance with regulations, handling pharmacy matters, managing networks, and more. Her main focus lies in introducing innovative products, leading marketing initiatives for the brand, and supervising direct response efforts. Before this role, Dawn has held several leadership positions, concentrating on growth and pioneering product development within the Medicare field.
From Loss to Purpose
Losing her grandparents at a young age deprived Dawn of the chance to have that unique bond as a granddaughter. This personal loss motivated her to enter the field of senior healthcare. Her deep passion lies in catering to the needs of older individuals.
Prior Experiences
Dawn formerly worked as the chief Medicare officer at Blue Shield of California (formerly known as Care1st Health Plan), serving over 400,000 Medicare and Medicaid beneficiaries in California, Arizona, and Texas. She was in charge of all Medicare activities, including sales, marketing, product, revenue, and membership accounting, in her senior position. Under Dawn’s leadership, Blue Shield more than quadrupled its membership, increased its CMS star rating, and witnessed significant revenue growth. Furthermore, the organization saw a considerable improvement in member retention as a result of Dawn’s diligent efforts to strengthen Blue Shield’s corporate brand and identity assets.
Dawn formerly worked as the chief sales and marketing officer at CareMore Health Plan, where she oversaw the company’s historic development from 3,500 to 65,000 members and helped turn it into an industry leader in terms of membership performance and profitability. She also played a key role in reimagining the company’s identity and goals.
Dawn has also served as Secure Horizons’ Medicare vice president, where she was responsible for overall membership growth and retention across eight U.S. states, as well as HealthNet’s western regional vice president, where she provided guidance on new product offerings, growth, and oversight of group retiree business.
Simplifying Senior Healthcare
Alignment Health is a prominent health care organization committed to simplifying and enhancing the delivery of medical care and health-related services to older individuals. The care center solely collaborates with the Centers for Medicare & Medicaid Services (CMS) to offer a wide range of Medicare Advantage plans that make it simpler for seniors to obtain tailored care.
Alignment Health prioritizes the elders it serves in all it does. At the core of every touchpoint is a feeling of compassionate responsibility that pervades Alignment Health’s whole business culture and the communities it serves.
Views on Gender Equality and Inclusive Opportunities
Dawn believes that as a female leader, it’s crucial to understand that opportunities are not limited to men; they encompass all individuals, regardless of gender. She emphasizes that each person has their own distinct values and objectives. Therefore, it’s essential to acknowledge that diversity and opportunities are present within and across both men and women.
Vision of Leadership, Collaboration, and Achievement
For Dawn, leadership involves assembling and nurturing a group of experts who are united, cooperative, aligned in purpose, and driven to achieve success. Whether this collaboration occurs in a physical office or a virtual space, her aim is for every member of her team to experience personal growth and triumph. She believes that the culture she fosters within the organization should extend beyond its physical boundaries, but there are also moments when everyone should come together to work harmoniously. The accomplishments of her team serve as a testament to their capabilities.
Dawn’s Wisdom for Your Career Journey
Dawn’s counsel for those embarking on their career journeys is to recognize their worth and remain committed to their path. She underscores the importance of remaining authentic to oneself and holding onto one’s aspirations, knowing that there is no expiry date on pursuing dreams.
Validation and Aspiration
Dawn observes that competitors within the industry are adopting Alignment Health Plan’s approach, which she finds exciting as it validates the company’s direction. The overarching aim is to progressively revolutionize healthcare, impacting one patient at a time. Dawn’s personal goal is to play a role in driving this transformation, making improvements in senior care throughout the United States.
