Daria Dubinina, the CEO and co-founder of Crassula, emerges as a dynamic and influential woman leader with a rich background in payments, e-commerce, and business development spanning over a decade. Her multifaceted role as a playing coach sets her apart, actively involved in daily IT development, product development, sales, and partner relations, as well as strategic activities such as budgeting, planning, and HR on a biweekly, monthly, and quarterly basis.
Drawing inspiration from Ben Horowitz’s philosophy in “The Hard Thing About Hard Things,” Daria believes there’s no universal formula for being the best CEO. Instead, she emphasizes the significance of internal resonance within the organization. Her leadership style is defined by the impact she makes daily within Crassula, where her voice carries weight, inspiring and empowering others to make a difference.
A defining moment in Daria’s career was the early stage of Crassula’s launch, where the initial struggle to secure investors could have been a setback. However, facing disappointment head-on, she made the strategic decision to focus on organic growth, navigating the challenges with resilience and pride. This experience became a cornerstone in her journey to building something substantial.
Daria Dubinina is not just a leader in business; she is also a proponent of diversity, equity, and inclusion. In an industry that still grapples with discrimination, Crassula actively addresses these issues by implementing initiatives to promote a more diversified approach in recruitment, promotion, and leadership assignments. As a female leader, Daria is dedicated to empowering her women counterparts within the organization, actively engaging with local female associations, participating in breakfasts, and mentoring programs to support and uplift women entrepreneurs. Her commitment to fostering an inclusive environment reflects not only in her words but in the tangible actions she takes to create positive change within Crassula and the broader business community.
About Crassula
Crassula is a FinTech software platform providing solutions for businesses to create financial products. Supporting launch, growth and development of FinTechs around the world.
We started with a simple idea – to provide the fast and easy yet product-rich technological core for launching Fin Techs. Today, trusted by the industry leaders, we embrace security and connectivity, flexibility and convenience, delivering the world-class products to more than 5 million users.
