E-commerce, or electronic commerce, refers to the buying and selling of goods and services over the internet. The rise of e-commerce has transformed the retail industry, as more and more consumers choose to shop online rather than in traditional brick-and-mortar stores.

E-commerce has several advantages over traditional retail, including the ability to offer a wider range of products, greater convenience and flexibility for consumers, and the ability to reach a global audience. E-commerce retailers are also able to collect data on consumer shopping habits and preferences, which can be used to personalize the shopping experience and improve customer satisfaction.

To be successful in e-commerce, retailers need to have a strong online presence and user-friendly website, as well as a reliable and secure e-commerce platform to process transactions. They also need to be able to effectively market their products and reach their target audience through online advertising, social media, and other digital channels.

The growth of e-commerce has also led to the emergence of new business models, such as dropshipping and subscription services, which offer innovative ways for retailers to sell products and reach new customers. e-commerce has transformed the retail industry and will continue to be an important driver of growth and innovation in the years to come.